Nothing but the best
will do.
Conceived with the sole purpose of fine living, SOLITAIRE is an earnest brand committed to individuals seeking the best in everything. This philosophy lends itself across a plethora of spaces, with a strong emphasis on service – as it is the quintessential facet of luxurious living. Tricycle helped conceptualise and create the branding and communication to launch the brand in its home market.
BRAND IDENTITY
We designed an visual identity, nomenclature and branding system that would create a distinction for Solitaire in the branded real estate space. Positioned in the premium sector of the market, the corporate identity is sophisticated yet edgy. Black, white and silver are exclusively used across the visual language, with monotone imagery as the brand's signature.
Parent Brand : Logo
Brand Architecture : Sub-brands
Textures : Treatments : Tones
