Agni Solar's original logo was designed in 1993. Not only was it time for an upgrade but also time to move away from industry stereotypes. In a category filled with literal interpretations of the sun and solar products, we spotted the opportunity to create a distinction for Agni – to create a brand that’s vibrant and welcoming.
The new identity draws inspiration from the sun’s rays, warmth and dynamism. An abstract form signifying the sun with a subtle ‘A’ for Agni, the newly rebranded Agni Solar is projected as a bold, bright and innovative energy corporate.
We also coined a new brand motto to highlight the brand’s vision to democratise solar and make it part of daily life. A positive, affirmative, universally relevant statement completes the rebrand - SUN FOR EVERYONE.