A known name.
A new vision.
If you’re in the industrial sector and need a steam trap or valve, Pennant, is a brand that comes straight to mind. For over 3 decades, Pennant has consistently made the most reliable products and continues to service some of the biggest industrial houses in more than 23 countries. Headquartered in the US, they proudly manufacture in India. Now, with an aim to expand their operating space and provide consultancy services to clients using their products, Pennant called on Tricycle to help re-position and rebrand the company.
REBRAND : REPOSITIONING
For their 30th anniversary, we helped Pennant recreate their corporate identity and align it with their new positioning as manufacturers + consultants. The sophistication and intellect of the consulting space, met the credible engineering acumen of the manufacturing sector. This union gave shape to their visual identity and branding, in a simplistic form representing their core product ‘plus’ the add-on services.
Symbolizing stream traps and a plus sign, the new brand mark is integrated in the letter 't' of the logotype.
Blue : manufacturing / corporate : Yellow : consultancy / knowledge
