Sprout, a new edtech venture with an aim to create global relevance was in need of a befitting representation. Something that would bring out the essence, the purpose and most importantly, the experience.
Built with the noble intent of doing good and being a positive change agent in the lives of students, it aims to take technical education to the ones who may not have the access to it, thus creating a level playing field for them, where they can use the power of knowledge to build a promising future for themselves.
The identity was inspired by the sun - the source of life and energy, yet presenting itself distinctly with the upper half of the circular form representing the rays of knowledge.
And the bottom half of the identity strongly represented a smile - the ultimate outcome.
The complete form thus brings to you the complete Sprout experience - that of hope, fulfilment and joy.
The blue colour stood for the sky, denoting endless possibilities, just like how we would want our children's future to be.
A vibrant, colourful and free flowing graphic pattern was created to compliment the identity and reinforce its emotions.
The corporate branding and stationery carried forward the brand story effectively and built in the harmony.
The website - the primary brand asset was designed to aid the marketing efforts by being a source of information but more importantly, the experience.
Thus, a compelling vision empowered with the power of imagination, prepared itself to touch lives.