The vision to create the country’s first distinct ‘sportatainment’ destination brought with it many firsts. The vision needed the support of an equally unique narrative.
THE SPORTATAINMENT DESTINATION
A global experience had to be presented from an Indian context and thereby score high on relevance. It had to be a reflection of the aspirations and lifestyles of a young Nation.
The name presented the right opportunity to build a young, energetic and vibrant brand expression.
The force got captured in the identity with two golf clubs coming together to form the initial letter 'S'.
The design language complimented the identity across all corporate stationery collaterals.
Exclusive merchandise was being created to drive curiosity.
The story got further enhanced through an experiential website, one that introduced the concept and helped imagine the probable experience. A custom site with fine detailing was born, reaffirming the proposition.
The inner pages were designed to emphasise and elaborate.
The mobile version delivered on responsiveness while retaining the brand's essence.
A new vision is thus being curated and waiting to soon unfold in a city near you - global in spirit yet very much homegrown.