When entertainment seeks a new interpretation

 

The vision to create the country’s first distinct ‘sportatainment’ destination brought with it many firsts. The vision needed the support of an equally unique narrative.

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THE SPORTATAINMENT DESTINATION
A global experience had to be presented from an Indian context and thereby score high on relevance. It had to be a reflection of the aspirations and lifestyles of a young Nation.
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The name presented the right opportunity to build a young, energetic and vibrant brand expression.
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The force got captured in the identity with two golf clubs coming together to form the initial letter 'S'.
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The design language complimented the identity across all corporate stationery collaterals.
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Exclusive merchandise was being created to drive curiosity.
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The story got further enhanced through an experiential website, one that introduced the concept and helped imagine the probable experience. A custom site with fine detailing was born, reaffirming the proposition.
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The inner pages were designed to emphasise and elaborate.
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The mobile version delivered on responsiveness while retaining the brand's essence.
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A new vision is thus being curated and waiting to soon unfold in a city near you - global in spirit yet very much homegrown.