When progression gets a facelift
Osum, one of the leading home automation brands in India wanted a more affirmative projection, one that had a strong lifestyle vibration and could lead to a greater connect with its customers.
AN OSUMATIC EXPERIENCE
A complete re-imagination of the above became the defined objective. One that could elevate the brand going forward.
A vibrant yet sophisticated palette was created based on the product portfolio, with focus being on the ease of interpretation.
An exclusive icon set was developed for the ease of comprehension.
Selecting the right colours as well a modern typographic palette to enhance the futuristic appeal was crucial.
Since the brand website was the primary brand asset, it was redesigned to offer seamless navigation - a structured way of presenting the various sku's on offer.
The design language was developed to highlight the consumer moments and product adoption. We wanted to remove the complexity of tech and focus on representing the outcome.
The inside pages further reinforced the distinctness and competency.
Extremely soothing to the eyes with a distinct connect straight to the heart.
The mobile version enhanced responsiveness, retaining the consistency of the desktop interface, thereby ensuring there is never a dull moment.
This is how the 'osumatic' brand experience got created - to connect, to impress and to delight.