the rise of a knowledge entity
Obopay is one of the pioneers in providing payment solutions. 10 years since inception, they are now venturing into complete solutions for Technology and Finance. The rebranding required a fresh, innovative and progressive outlook. A departure from symbolizing just ‘Payment Solutions’ and transactions. How do we represent a new, emerging and global Knowledge Entity?
REBRAND
The rebranding revolves around Knowledge, Global Reach and Complete Solutions. Hence the symbolism of the Sun - as an icon of brilliance, the most reliable and inexhaustible source of excellence, ushering in the dawn of new possibilities and prospects. There is a prominence of the Circle form, to highlight completion, global presence and 360 degree solutions. In its totality the new brand is confident, experienced and reaching out to the world. The positioning of ‘Gain from us’ is customer centered and inspires assurance of progress.
