Ma Faiza : Personal Identity : Rebrand : Branding : Tricycle : Studios : Pune : DJ : Producer : Music

Been there and done that, and that, and that too.

Ma Faiza is an artiste unlike any other. A DJ by day and night, she explores the various genres within electronic music – from progressive to psychedelic, club to chill out. But she dons the hats of a writer, a music producer and a composer too, effortlessly. She’s travelled the world, allowing various people, and their diverse ideas and cultures to influence her style. And yet she remains who she is; Ma Faiza, true to herself – that of an artiste with a larger-than-life, eclectic lifestyle.

PERSONAL IDENTITY

Ma Faiza’s rich and ebullient personality wasn’t captured in its entirely by her current identity; it echoed music, agreed, but it wasn’t as vivacious, as exuberant as her. If Ma Faiza is always pushing the boundaries of what is and what can be, shouldn’t her identity do the same? The new look created isn’t just a logo; rather, it is a melding, free-flowing form that can adapt itself to every facet of her life; seamlessly and easily. In fact, a hands-on persona herself, Ma Faiza can use this new identity on her own, as she pleases, without relying upon an agency to create stuff for her.