Premium equals private. In the location, the structure, the design – all the facets come together to fulfil the promise of premium. The exercise didn’t focus on just branding a property but instead worked towards creating a brand, under which multiple properties would be developed, based on the brand’s philosophy. Architects and planners were involved to ensure the idea translates into the actual product offering and experience.
Privie Residences emerge from the desire to have a private, privileged life. Being limited, made it 'privy to just a few’. The new identity makes use of a sophisticated palette of black, white and silver, with just a hint of orange to connect it back to the parent company. The box is your space – private, premium, privileged.