How green is green?
Precisely the very question that gave birth to an idea called ‘Eco Hotels’ – an attempt to create the world’s first ‘carbon neutral chain of hotels’. It gives the brand a distinct USP instead of harping on the usual green initiatives alone. For its identity, the brand entrusted Tricycle with the challenge of exhibiting the same novelty as well as showcasing itself as a responsible corporate.
ECO HOTELS : Parent Company
Economical and Ecological...This thought culminated into concept and branding of the hotel. At Eco Hotels, a unique blend of pragmatism and awareness creates hotels which are carbon neutral without compromising on any the necessities that a guest may desire. For its branding, we expressed its distinctness through and earthy and vibrant colour palette, while the brand mark, the tree-like form took inspiration from the structure of the efficient honeycomb structure.
