In 2010, we created Chordia Group’s luxury housing brand called Solitaire, which was extensively promoted and became the company’s core offering. By 2015, Solitaire expanded it’s product portfolio across the premium real estate segment and is better known as compared to the parent company. Therefore, the rebrand’s challenge was to now connect the company to the brand.
Our solution is simple, make Solitaire’s symbol part of the company’s symbol. The company stands for more however, it stands for reliable construction, precision, trust and above all, customer-centricity and transparent transactions. The new identity embodies both the company’s core values and offering… subtly.