CAMPAIGN : Claim the game
Having built a distinct brand language for Veloz, it was imperative to support it with an equally strong introduction, something that would bring forth the brand's philosophy. We created a tone of voice that brings out this challenger spirit. Veloz is for those who wish to challenge the status quo, who live to perform, to give their very best in every outing. They are the ones for whom the arena is the ultimate truth and it is here that they exist to claim it every single time.