the making of a challenger
Veloz, a progressive lifestyle apparel brand wanted to provide an Indian alternative to the host of international sportswear brands already available in the market. The brand strongly needed to communicate its superior product quality and its understanding of the segment to build a strong relevance.
CAMPAIGN : Claim the game
Having built a distinct brand language for Veloz, it was imperative to support it with an equally strong introduction, something that would bring forth the brand's philosophy. We created a tone of voice that brings out this challenger spirit. Veloz is for those who wish to challenge the status quo, who live to perform, to give their very best in every outing. They are the ones for whom the arena is the ultimate truth and it is here that they exist to claim it every single time.
