BRAND : IDENTITY & POSITIONING
Confident, distinct, passionate and warm.
after a lot of deliberation and analysis it emerged that at the core we defined the 'challenger' spirit. Being new, we didn't have much to brag about but we surely had the grit and passion to make ourself counted. We believed it is not in associating much with the outcome but it is the desire to put up a good show every time, that really sets us apart. 'Claim the game' thus became an apt articulation of this guiding philosophy