making change desirable
Sai Srushti Group, a company primarily engaged in land development and real estate, wanted to emerge as a holding company and diversify into newer areas of operation. Wanting to subscribe to a progressive corporate culture, it clearly wanted to script a new future. A change in outlook and self image was therefore required. With the vision to build and diversify into new sectors, it was enabling the creation of newer opportunities for itself and for those associated with it. It was time to live up to its name ‘Srushti’.
BRAND : DEVELOPMENT
To project the confidence and strong vision, the company abbreviation was chosen to be the primary entity. A bold typeface ensured it got its due prominence
the logo represents the churn of creativity, the cyclic process of analysis and exploration from which great outcome emerges. Powered by knowledge and driven by passion, it is indeed a harmonious blend of the purpose and the process
the positioning statement had to reflect the commitment to knowledge and ability. That's what lies at the core of SSG's present and future explorations. We defined the singular benefit of engaging with such an enterprise through the line 'Acumen at play', which in turn became the organisation's goal that needed to be reinforced by actions
the complete unit is indicative of the company's structured thinking, discipline and balanced approach, subtly indicating its unconventional creative possibilities
the forceful rendition of a free-flowing line symbolises the act of doodling or scribbling - a process that represents the beginning
the corporate branding is true to the brief with a little play that adds to the excitement
the space design acts as an extension of the branding exercise, offering enough scope for interpretation and reinforcements
the launch communication blurs the line between branding and copy, introducing the company in a befitting tone, thereby creating a desired projection