Every school needs a prospectus, but not every school views this as an opportunity to communicate more than the schools credentials and offerings. The Orchid School (TOS) however, wanted to break this pattern and called on us to bring out the experience of studying at this school. So we decided to view ourselves from the children's perspective, let their voice be ours and let their imagination be our expression. So no lengthy verses, no facts and figures, no sales pitch. What we did instead was to demonstrate how children felt being at TOS. This in a way was a preview to the Orchid experience, simple yet vibrant, stimulating yet fun, curious yet assuring. The eThOS book became a great engagement tool and connected well with the parents and children alike. Being simple was an advantage and even year after still continues to be very effective.

The Orchid School was celebrating 10 years and wanted to come out with a limited edition coffee table book to commemorate a long journey, capturing cherished moments, triumphs and emotions. We soon realised that instead of our (an outsiders) perspective, this story would be best told by people who have lived it. That's when we turned to the staff, parents and the students of the school and decided that we ought to co-create it with them. The archives were made open, teachers volunteered to help us with the info and the students were ready to put on their creative hats and join our team of designers in their effort to recreate if not all at least some of the special moments in the journey. The spirit of TOS is a continuous one and though batches of students come and go, the experience is bound to remain the same...and this realisation helped us arrive at the book's title, which wasn't about the years but about what happened in these years. "The past is a prologue to the future" evolved from being just a coffee table book design to become a vivid capture of the school's philosophy.