How green is green?
Precisely the very question that gave birth to an idea called ‘Eco Hotels’ – an attempt to create the world’s first ‘carbon neutral chain of hotels’. It gives the brand a distinct USP instead of harping on the usual green initiatives alone. For its identity, the brand entrusted Tricycle with the challenge of exhibiting the same novelty as well as showcasing itself as a responsible corporate.
THE ECO : Business Hotel
Doing business should also mean being responsible. This thought culminated into The Eco, the business hotel. A truly delightful experience, where every guest feels good about reducing their carbon footprint and makes a positive difference. The form, although very simple, symbolises consistency and closeness to nature. The experience design has an undertone of sophistication yet gives the appeal of a comfortable stay.
ECOLODGE : Budget Hotel
The budget hospitality sector in the country has immense potential and is surely in need of a superior brand experience. Ecolodge intends to fill this gap and give the budget traveller more value for their money. The brand language is young, refreshing and also, unapologetic, celebrating the spirit of discovery in travel enthusiasts. Besides portraying youth and energy, it also exhibits responsible eco-friendly living without being preachy.
ECO HOTELS : Parent Company
Economical and Ecological...This thought culminated into concept and branding of the hotel. At Eco Hotels, a unique blend of pragmatism and awareness creates hotels which are carbon neutral without compromising on any the necessities that a guest may desire. For its branding, we expressed its distinctness through and earthy and vibrant colour palette, while the brand mark, the tree-like form took inspiration from the structure of the efficient honeycomb structure.
