When distinction is represented distinctly
A young tech company with big ambitions needed a definitive expression, one that would be true to its core and yet position itself differently from others.
SYNERGY & COLLABORATION
Here is a representation of the thought that singular passionate efforts can create innovative path breaking outcomes. It is distinctly divided into two parts - the small cloud represents the company whereas the bigger cloud is the future that is poised to be created. The synergy and collaboration between the present and tomorrow is what gets highlighted in this relationship.
The dynamic form takes the shape of a 'T' - the first letter in the company name, indicating ownership.
The identity is contemporary and is designed keeping global sensibilities in mind. The type used is subtle, affirmative and gives a fresh vibe. Being true to the role of creating impact, we created a positioning - 'The new curve', which reinforces the values of this new age company.
The identity is extended across the corporate stationery to drive uniformity. The design language takes a supportive role and compliments the identity.
The identity is further presented as part of the experience design.
There is a lot that is being planned as we progress further and given by the response, we are confident that the subsequent interventions will pull the envelope further.