Looking for a home?
Why not look them up on one of the many online portals? It’s convenient, until you need to visit the actual sites in person anyway. And so the effectiveness of these online players was questioned by the Real Estate Centre – a physical real estate discovery platform. A one-stop-shop that helps you identify the right home, enables easy site visits and lends assistance in buying and moving into your new abode.
Brand Identity
The brand identity that we created for the Real Estate Centre, literally expresses what it is – a centre, a showcase and a home. Since they aim to simplify the home buying experience, we kept the name and visual identity simple as well. With a graphic language inspired by cityscapes, every touch point is used as an opportunity to communicate and advise a customer at various stages of their journey through the centre.
enter : the centre : discover : a new home
building blocks : textures : materials
a map that illustrates a customer’s journey
graphic language : cityscape : illustrations : photography
bringing the outside, inside
way-finding : signage systems
marketing booklet : REC in a nutshell