Agni Solar's original logo was designed in 1993. Not only was it time for an upgrade but also time to move away from industry stereotypes. In a category filled with literal interpretations of the sun and solar products, we spotted the opportunity to create a distinction for Agni – to create a brand that’s vibrant and welcoming.   The new identity draws inspiration from the sun’s rays, warmth and dynamism. An abstract form signifying the sun with a subtle ‘A’ for Agni, the newly rebranded Agni Solar is projected as a bold, bright and innovative energy corporate.   We also coined a new brand motto to highlight the brand’s vision to democratise solar and make it part of daily life. A positive, affirmative, universally relevant statement completes the rebrand - SUN FOR EVERYONE.

Having completed Agni Solar's rebrand, it was time to introduce the brand in the public domain. Using an affirmative yet warm tone of voice, we consciously refrained from showcasing the product and instead chose to make the communication relevant to the viewer.

The design idea was to represent the logo as the sun and plot its movement from sunrise to sunset, highlighting the relevance of solar energy in a simple yet engaging interpretation.

Since the campaign was directed at business owners and corporates, everything from the choice of media to the finer details of the ad copy were made to be in sync.

Agni Solar offers a wide spectrum of solar energy solutions to Indian consumers. Determined to provide well-engineered solar systems paired with quality service, Agni is a true solar ambassador. In keeping with the brand’s personality, a warm and inviting website, addresses the needs of customers and simplifies solar technology. Adopting solar is made quick, easy and painless. agnisolar.com