CREATING THE BRAND
We decided to simply follow her cues as she was living the dream day in and day out. We chose to listen, understand and absorb all that was going on in her mind because we believed restraint is key to good brand outcomes at times. Very soon we could fit in her shoes and that's when the creation began. This wasn't a usual cake shop, it was store, a platform, a training institute, all merged into one where people could celebrate the art of baking.