Surface protection goes deeper than you thought.

 

Scratchgard, the pioneer of the device surface protection industry, enjoyed a wide market share thanks to its strong trade network. But not for long. Competition, in the form of duplicates and copycats, were soon scratching at the door, and market share plateaued. To make a mark again, Scratchgard needed to excite the market, starting with their trade partners. But in this immensely low-involvement category, the regular wouldn’t work. Something bold, something disruptive was needed. Something to grab the attention of the customer.

project_image
PACKAGING RANGE : Made from Scratch
Scratchgard's products were widely scattered and it was tough to unify them onto a common platform. The illustrations of real-life characters helped create one visual language, within which distinct identities for various products were created. These characters help break the monotony of the packaging category, and also take care of the issue of duplication by competitors.
project_image
Protect : Laptops : Tablets : Cameras : Phones
project_image
Premium screen protectors : 5 variants : Functional features
project_image
Ultra-premium screen protectors : Specialised utility
project_image
Cases : Mobiles : Tablets