A home is a home is a home, right? Wrong.
For Chordia Group, a home is a reflection of the owner’s lifestyle and not what’s trending. Mudra, therefore, is a deviation from the norm that is accepted as the luxury segment and is a residential project that actually caters to traditional Indian families – a long underrepresented community. By avoiding a typical strategy and instead employing a novel approach, the communication, too, appealed to the targeted community. Much like Mudra did.