Face it, advertisements are an interruption.
Just before a murder is solved, just as the hero kisses the girl, just as two women realise they’re separated twins, an ad jars you back to real life; washing soaps, toilet cleaners, instant noodles, deodorants. Mostly boring, always an interruption. Is there a way consumers can give their feedback – good, bad, ugly – to make ads relevant? Adhop brings brands and consumers together, enabling dialogue. Consumers can choose which ads to watch and give their reaction immediately. The name adhop was spot on. What it needed was strong branding to make the experience as interesting as the idea.