Reimagining one stop
TekBouquet is the one stop solution for any hardware and software requirement that a company might have. Now, no more looking at product purchase or licensing as being a tedious process because with TekBouquet genuine hardware, software and licensing solutions are always on offer. With this claim, the new company needed an apt expression to introduce itself in a highly competitive market.
TECH SUPPORT DELIVERED
In a rapidly growing era of technology led processes, it is becoming extremely important to ensure that the backend infrastructure supporting this growing technological demand is extremely robust and flawless. It thus becomes imperative to trust only the expert and no one else.
The identity is created to focus on the name with a subtle implementation of 'power on' embedded in it. This is to highlight the convienience and assurance that comes with the platform, switching on to possibilities that lie ahead.
As a value creator for companies, the positioning statement further needs to highlight TekBouquet's role. Thus 'Empowering Potential' becomes the apt articulation for the brand.
The design language focuses on the core idea of TekBouquet being the sole 'power on' expert amongst a large crowd of existing solution providers who come with a compromised bouquet of service, knowledge and more.
The design language further extends itself to the corporate collaterals, enabling the concept to express itself strongly across various touch points.
A relevant offering thus cumulatively expresses itself, with subtle affirmation. Sometimes keeping things simple is a truly wonderful thing.