Fine artefacts is a celebration of taste than of art
A family business engaged in the business of silver products wanted to build a lifestyle brand that would appeal to the contemporary urban audience. One that could present them with a distinct and exquisite collection, to enhance their spaces as well as gift it to near and dear ones. The name Yuvraaj was chosen to bring in a sense of royalty, yet have a more evolved view in line with the current day and time.
WHEN THE PRODUCT IS THE HERO
Communication for Yuvraaj had to be appealing yet adhere to the disciplines of the brand. A clean, clutter free interpretation was therefore chosen with the focus meant to be on the product always. Subtle suggestions of the lifestyle can be found from the relevant settings created around, while the word play builds the requisite emotion.
