Privacy, luxury’s lesser known cousin.
When Kumar Properties wanted to launch its next project, the clutter in the luxury and mid luxury segment presented a seemingly unsurmountable communication challenge. How do you stand out among the predictable and repetitive format that passes for luxury real estate communication? Rather than resorting to hollow promises and building a product story, could the perception of luxury itself be changed? The strategy presented to Kumar Properties was to create a separate niche, a separate luxury vertical, with a clear value proposition – Privacy. This wasn’t limited to just the communication, but actually integrated in the product offering as well.
DIGITAL CALENDAR : Where Architecture Is Art
It’s easy to print, courier and immediately thwart any likelihood of brand engagement through an annual print calendar. At best, it is a one-point engagement activity, if used. The suggested idea helped Privie Residences reach out to a larger audience and also reduces cost significantly. A digital calendar. Inspired by art, architecture and lifestyle, these engaging designs are sent one every two months to continually create engagement – 6 points in a year.
Designed in a multitude of sizes to fit any device resolution
6 artworks : 12 month calendar
Wallpapers : For every device : Every resolution
Also available without the calendar