Part human. Part tech.
Swipe is a tech company that believes in bringing innovative technology (smartphones, tablets, wearables and apps) within the reach of the urban Indian consumer. Our research showed that Swipe’s philosophy and brand purpose wasn’t that of a usual gadget company. Unlike other players in its overcrowded category, Swipe has a significant social conscience that aims at democratising technology to empower the masses. It was this insight that helped us define the brand’s core as being ‘human-tech’ and led to a strategic direction of social branding for Swipe.
Packaging Language
For Swipe's tablets and smartphones, we created a packaging language that is part human and part tech. A blend of people and products is not only a first in this category, but also helps give the brand a distinct look when displaying it's products at the point of purchase, which can be a rather cluttered space.
Featuring everyday people and the brand's ambassador (Priyanka Chopra), the packaging language helps pair the target demographic with the product seamlessly.
Range : Smartphones : Tablets
Photoshoot : Indian Icon
Elite 2 Smartphone : Ace Strike Tablet