A home is a home is a home, right? Wrong.
For Chordia Group, a home is a reflection of the owner’s lifestyle and not what’s trending. Mudra, therefore, is a deviation from the norm that is accepted as the luxury segment and is a residential project that actually caters to traditional Indian families – a long underrepresented community. By avoiding a typical strategy and instead employing a novel approach, the communication, too, appealed to the targeted community. Much like Mudra did.
SYMBOL-LED WEBSITE
If the project is unique, as is the communication approach, can the website be far behind?
We implemented a wholly unexpected information architecture and navigation strategy in the Mudra website. By discarding the more traditional approach and using symbols for navigation, the website brought the Mudra way of life closer to the visitor.
The Mudra website compels the visitor to trace the path of the project through all its facets, making the experience unique and memorable.
