When it’s a perspective and not just a product line


A young organic cosmetic startup wanted to build a brand that celebrated the relationship that we share with Nature. A relationship that would see the company bring products made from cent percent natural ingredients. The exclusive products would be made available online through its e-comm partners and eventually the company would set up their own exclusive retail outlets.

The packaging soon translated itself into an effective communication exercise by virtue of its ability to crowd source unique Nature images. Shot by amateur wildlife photographers, this rich library of selective Nature images was then incorporated into the packaging.
Packaging would thus become a dynamic communication tool, wearing a different expression every time and therefore be limitless just like Nature.