INTERPRETING THE BRAND
The name had to connote an experience, an escape into a moment of pure indulgence. It had to be rhythmic and represent a company that was much more than its products. It had to represent its spirit.
'Rootsaga' was found to be an appropriate articulation for the name as it was indicative of a story to connect back to the roots i.e. Nature.
The use of gold and the intricate details of the identity suggested a premium offering. The play in the typeface reinforced the name further.
'Nature's Exclusive' as a positioning line was strongly recommended to reinforce the facts that the product line was indeed a gift from Nature.
A distinct design language was created for the brand. The idea was to project an undiluted and real portrayal of Nature, which would be indicative of the exclusiveness and high quality of the products.