How green is green?
Precisely the very question that gave birth to an idea called ‘Eco Hotels’ – an attempt to create the world’s first ‘carbon neutral chain of hotels’. It gives the brand a distinct USP instead of harping on the usual green initiatives alone. For its identity, the brand entrusted Tricycle with the challenge of exhibiting the same novelty as well as showcasing itself as a responsible corporate.
ECOLODGE : Budget Hotel
The budget hospitality sector in the country has immense potential and is surely in need of a superior brand experience. Ecolodge intends to fill this gap and give the budget traveller more value for their money. The brand language is young, refreshing and also, unapologetic, celebrating the spirit of discovery in travel enthusiasts. Besides portraying youth and energy, it also exhibits responsible eco-friendly living without being preachy.
