Big isn’t better.
A strategic marketplace insight gave birth to Solitaire’s commercial real estate offering : Solitaire Business Hub. Not just a business park or an office building, the Business Hub is an ideal destination for growing companies and established players to thrive. SBH provides space-efficient workspaces (designed to be modular and scalable) paired with the convenience of being fully serviced. With business-centric amenities powered by IBE (Integrated Business Ecosystem), tenants can minimise their dedicated space requirement, leverage the shared infrastructure and enhance their company image. Therein a market opportunity was successfully turned into a business advantage by Tricycle, Solitaire’s Strategic Brand Consultant.
CORPORATE IDENTITY
Solitaire Business Hub is a sub-brand of the SOLITAIRE family, which offers fully-serviced workspaces and an Integrated Business Ecosystem (IBE) to help the residing companies grow and leverage their strengths. The visual language here is predominantly white, grey and silver with a dash of black (all in keeping with the parent brand's palette) and the tone of communication is affirmative and witty.
Corporate Stationery
Texture : Foiling : Treatments
Print : Collaterals
Brochure : Folder : Inserts
Brochure : Architecture
Brochure : Location
Brochure : Workspaces