Branding for good
When one of India’s most celebrated fashion platform wished to open itself to the world, it surely was signing up for change. One that reaffirmed its progressive vision and global relevance. Introduction of a new format for greater engagement made it imperative to go back to the drawing board. A re-branding exercise of sorts in line with the new vision, thus became the need.
COMMUNICATING BEAUTIFUL INSIDE
A multi-channel teaser campaign was carried out to drive curiosity and sensitise the audience about a possible change in the platform's offering this year.
The new format was then launched with a new campaign that celebrated individuality and the spirit of being 'beautiful inside'.
An invitation was designed to inform guests about the schedule and provide other relevant details.
IIFW Season 3.0 thus kicked off with its first event in PUNE with Aubade, the french lingerie brand as its partner. As expected the show was a resounding success, where it saw great participation and was definitely an evening to remember.
What followed was a great coverage from National and international media about IIFW NXT and its vision. IIFW's transition to IIFW NXT, thus was successfully accomplished with the right strategic and design intervention. From here, the platform would only go bigger with new cities being added to the itinerary and with many more shows lined up in the coming months, IIFW NXT is surely ready to set the buzz going.
The year 2021 with the pandemic showing no signs of retreat, IIFW decided to turn the table. While the world was slowing down, IIFW through its high end intimate fashion calendar Black Magik decided to go truly global.
World renowned fashion photographer Jaf Jafri displayed his expertise in the subject with the shoot being skillfully executed in Russia in association with top of the league Russian models brought in by Finch Models.
Black Magik edition 3.0 was successfully launched virtually to the world with a limited print series being distributed amongst select audience.
With another successful breakthrough during these challenging times, IIFW is now geared up for more...