When to do good is our business
SSG Group with diversified interest in real estate, education and technology was eager to launch their CSR division, one that would work to bring about development of rural areas in the field of women empowerment, education and healthcare. The need was to create a caring and responsible voice and represent the division effectively.
BUSINESS WITH CONSCIENCE
SSG Foundation aims to bring in social and economic transformation though its initiatives and to bring in a sense of hope in the lives of people it has touched. The identity is inspired by the compass - an instrument that shows you the way along with the sun - the universal giver of positivity and hope. SSG Foundation strives to bring in a new horizon for the community it serves and enables them to build a promising future.
The design language was driven by illustrations that demonstrated the foundation's role play and how it intended to touch lives through its activities. Intended to be design and communication in the same go, simplified yet emotive.
The corporate collaterals were designed to be in sync and consistent with the branding.
The signage and space was designed to bring in the same warmth as in the branding.
As SSG foundation goes on to live up to its purpose, it's on track to be a brand that is cumulatively owned by the people it serves.