it’s always difficult when you have to present a concept. And when it has the power to redefine the benchmarks of the business, it’s needs to be just right. A prominent business group in Bangalore was working on a vision to create a global biotech destination that would put India on the global map. A space that would see the best of businesses, institutions and competencies come together and offer an unique ecosystem that would incubate pathbreaking innovations in biotechnology.
BRAND : CREATION
The identity focuses on ‘Harmony and collaboration’. BLP is a confluence of brilliant minds, excellent technology and leading industries to drive innovations in Life Sciences. This is represented by flowing lines, that blend with each other creating a wave like formation. The lines also resemble the unique pattern of a DNA emphasising life and health sciences.
an exclusive 'initials only' unit for more frequent usage to reinforce its landmark potential
colours to represent prominent verticals of the biotech industry
a design language that demonstrates the spirit of collaboration and partnership, along with the process of creation forming a signature mesh from where great ideas emerge
in a way it demonstrates the very purpose of our existence
the design gets extended into the corporate business card and other critical stationery
an affirmative lobby signage reassuring the quality of experience
an effective signage system to provide ease of navigation
branded transportation providing comfortable to and fro commute
extending the branding language to communication, driving consistency and presenting a leader tone of voice