the making of a challenger
Veloz, a progressive lifestyle apparel brand wanted to provide an Indian alternative to the host of international sportswear brands already available in the market. The brand strongly needed to communicate its superior product quality and its understanding of the segment to build a strong relevance.
BRAND : PACKAGING
bold and assuring.
the packaging has been uniquely designed in order to take the brand story further. The product usage gets highlighted through subtle line drawings on the front while the product specifications get detailed behind.
