Designing for a passion led experience
Pit500, a unique app based platform to connect superbikes exclusively celebrating the passion to ride and explore, called for a distinct expression. One that could capture the uniqueness of the experience and introduce it’s various features.
BEING LIKE NO OTHER
The inspiration came from the idea of a parallel journey where the rider and the journey come together to create one memorable experience. Such passion driven rides are usually never undertaken alone and it is always a tribe that comes together.
The identity captures this very spirit of the 'Tribe' while giving it a stylish, contemporary rendition.
The brand stationery was designed to drive curiosity and evoke the emotion of adventure and discovery.
Since it is an app based platform, the brand language had to be extended to the same to drive a consistent projection.
Communication was designed to bring out the brand's vibration and drive identification. This is one of those things where you engage because you belong. The campaign was created to bring in familiarity and still build curiosity.
Pit500 is a one of its kind platform. After all there's nothing like a superbike ride. It's time to roar.