When a product vision gets the power of positioning
A product development company aspiring to present themselves well in order to deliver a global impact, wanted an expression that would help define themselves and communicate their distinctness.
ALL ABOUT PERFORMANCE
A deep dive into the company's fundamentals showed that the company was passionately performance driven. They were value creators and were focused on going the extra mile to help their clients interpret, analyse and leverage the market that it wanted to cater to. It was about the way they went about doing things, their unique methodology, their perspective to problems and their ability to respond with solutions that needed to be highlighted upfront. A simple yet powerful design expression that was culture, geography and domain agnostic was the ask.
A raised bar is how we responded back. A demonstration of excellence, hunger for innovation and the desire to set new benchmarks with every engagement.
A positioning that was indicative of their orientation and mindset, while it also gave a strong reason as to why one should engage with them. It was also a promise, what every customer could expect from the relationship.
The design language was about simplicity, saying only what mattered. The focus on the raised bar was evident throughout. The language also presented an endless possibility of using the identity through imagery and design.
The task was done. An expression got created that was loved by everyone, both within and outside the company. Most importantly it gave the founder a visualisation that complimented his vision. A lot is happening at Caizin as it gears up to raise the bar.