Face it, advertisements are an interruption.
Just before a murder is solved, just as the hero kisses the girl, just as two women realise they’re separated twins, an ad jars you back to real life; washing soaps, toilet cleaners, instant noodles, deodorants. Mostly boring, always an interruption. Is there a way consumers can give their feedback – good, bad, ugly – to make ads relevant? Adhop brings brands and consumers together, enabling dialogue. Consumers can choose which ads to watch and give their reaction immediately. The name adhop was spot on. What it needed was strong branding to make the experience as interesting as the idea.
AD PORTAL
Adhop was a Minimum Viability Product, which means it had everything going for it as a basic working software with a website. But it still needed to turn into a fully-functioning ad portal. A cool interface was designed; easy, interactive, engaging, to capture and retain the attention of customers. Instead of having to watch ads, without any control over what they see, here viewers can see the ads that they want. And also give immediate, honest feedback. Brands can make use of clever analytical data to interpret the feedback of their customers.
Ad portal : Playful
Choose : Watch : Rate
Interact directly with brands
Your points : Redeem : Invest
Passing time? : Adhop