When being relevant is being on course
XDBS, one of India’s leading lead generation companies with global operations was eyeing aggressive growth and wanted to get the company ready for this exciting phase. A new company in many ways had to emerge from the old, to script a new era of success.
A NEW ERA DAWNS
A name to reckon with in its domain for continuously delivering quality solutions to clients, the need was to therefore create a new distinct expression leveraging on the company's existing credibility and success.
A modern, futuristic and distinct expression was called for to encapsulate this new vibration.
A new positioning was articulated to communicate the XDBS spirit: that about leadership and consistent performance.
A distinct design language was created to interpret 'lead forward', to drive relevance and communicate the action orientation and performance driven culture.
The branding was extended into the corporate stationery and other collaterals to drive in consistency for the brand expression.
The new merchandise designed also reflected the branding ethos - young and confident.
The workspace was where the action happened, so it was imperative that it too communicated the story effectively and brought out the emotions strongly.
The new brand identity had to be unveiled in a manner that drove enough curiosity and brought in participation.