Building a credible consulting voice
A new company with a vision to provide business consulting services to the SME’s was getting formed. The need was to create a relevant and affirmative projection for the business. One that highlighted its purpose and established its credibility.
A PROJECTION OF AUTHORITY
It was imperative that the project was authoritative, though the venture was a new one. An evolved articulation was thus required instead of just another functional representation. Strat & Quant thus stood out as an appropriate choice as it represented the strategic interventions that one needed to achieve quantifiable outcomes.
In order to emphasise on the name, a typeface based identity was created with a subtle play to bring out the essence of the brand.
The positioning line 'Delivering Greater Value' emphasised on the entity's role play and how it aimed to helps its clients gain from the association.
Consulting is about driving in objectivity and focus. So a design language was created that showed the sense of purpose through a play of straight lines. A metaphor to indicate the journey from planning to outcome, driven by insights and interventions. The minimal type exploration was thus presented in a rather powerful setting to demonstrate the impact of our association.
Thereafter the branding language was extended to all collaterals in order to drive in consistency and aid strong recall.
