Creating a sense of distinction
A new real estate company from Belagavi was about to come up with its signature project and called upon us to help them define their offering. The easy option was to do what was prevalent in the market, where a brand led approach was hard to find. But the vision differed and it called for a different approach. The founder through his offering wanted to build a legacy, one that would create a sense of distinction and generate preference amongst his audience. He had already developed the project keeping in mind the minutest of details and ensured that the product is better than what was offered in the market. Care was taken to bring in a sense of lifestyle into the design and amenities offered as he wanted to be synonymous with being the provider of ‘lifestyle’. He had set his benchmark high and we had to represent his vision through our work.