Surface protection goes deeper than you thought.
Scratchgard, the pioneer of the device surface protection industry, enjoyed a wide market share thanks to its strong trade network. But not for long. Competition, in the form of duplicates and copycats, were soon scratching at the door, and market share plateaued. To make a mark again, Scratchgard needed to excite the market, starting with their trade partners. But in this immensely low-involvement category, the regular wouldn’t work. Something bold, something disruptive was needed. Something to grab the attention of the customer.
E-COMMERCE
The love that people have for their digital devices can be enriched on the digital platform. Customers are invited to love and protect their device. In just a few clicks they can chose their product, pay for it and be on their way out, giving them more time with their loved device.
Home > Select a category > Find your device > Pick a product > Buy it
Scratchgard loves every device, and so does their website.