Big isn’t better.

 

A strategic marketplace insight gave birth to Solitaire’s commercial real estate offering : Solitaire Business Hub. Not just a business park or an office building, the Business Hub is an ideal destination for growing companies and established players to thrive. SBH provides space-efficient workspaces (designed to be modular and scalable) paired with the convenience of being fully serviced. With business-centric amenities powered by IBE (Integrated Business Ecosystem), tenants can minimise their dedicated space requirement, leverage the shared infrastructure and enhance their company image. Therein a market opportunity was successfully turned into a business advantage by Tricycle, Solitaire’s Strategic Brand Consultant.

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CORPORATE IDENTITY
Solitaire Business Hub is a sub-brand of the SOLITAIRE family, which offers fully-serviced workspaces and an Integrated Business Ecosystem (IBE) to help the residing companies grow and leverage their strengths. The visual language here is predominantly white, grey and silver with a dash of black (all in keeping with the parent brand's palette) and the tone of communication is affirmative and witty.
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Corporate Stationery
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Texture : Foiling : Treatments
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Print : Collaterals
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Brochure : Folder : Inserts
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Brochure : Architecture
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Brochure : Location
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Brochure : Workspaces