Branding for good

 

When one of India’s most celebrated fashion platform wished to open itself to the world, it surely was signing up for change. One that reaffirmed its progressive vision and global relevance. Introduction of a new format for greater engagement made it imperative to go back to the drawing board. A re-branding exercise of sorts in line with the new vision, thus became the need.

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COMMUNICATING BEAUTIFUL INSIDE
A multi-channel teaser campaign was carried out to drive curiosity and sensitise the audience about a possible change in the platform's offering this year.
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The new format was then launched with a new campaign that celebrated individuality and the spirit of being 'beautiful inside'.
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An invitation was designed to inform guests about the schedule and provide other relevant details.
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IIFW Season 3.0 thus kicked off with its first event in PUNE with Aubade, the french lingerie brand as its partner. As expected the show was a resounding success, where it saw great participation and was definitely an evening to remember.
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What followed was a great coverage from National and international media about IIFW NXT and its vision. IIFW's transition to IIFW NXT, thus was successfully accomplished with the right strategic and design intervention. From here, the platform would only go bigger with new cities being added to the itinerary and with many more shows lined up in the coming months, IIFW NXT is surely ready to set the buzz going. And like always we are ready for more...