CAMPAIGN : Live Your Faith
Having defined Swipe’s brand core as being part human and part tech, it was our aim to unify all aspects of the brand through a single affirmation. ‘Faith’ being a powerful sentiment, was identified as the definitive virtue of Swipe and ‘Live Your Faith’ as the resonating brand statement. Inspiring and youthful, it is reflective of the mindset of today’s generation and has limitless potential.
Live Your Faith, isn’t merely a positioning tool, but in fact a platform that will showcase uncommon tales of common people and their self-belief and determination in achieving their dreams. The idea became larger than life when we were given an opportunity to identify a celebrity who could be the face for the brand and embody the brand’s mantra. Thus, Priyanka Chopra was signed on as the Brand Ambassador and lends her success story to the campaign.