Part human. Part tech.
Swipe is a tech company that believes in bringing innovative technology (smartphones, tablets, wearables and apps) within the reach of the urban Indian consumer. Our research showed that Swipe’s philosophy and brand purpose wasn’t that of a usual gadget company. Unlike other players in its overcrowded category, Swipe has a significant social conscience that aims at democratising technology to empower the masses. It was this insight that helped us define the brand’s core as being ‘human-tech’ and led to a strategic direction of social branding for Swipe.
Brand Portal
Breaking convention of tech-spec based websites that focus on just the product, Swipe’s site is built to be a social platform. It is conversational, free flowing and reveals many aspects of the brand and invites consumers to be part of the journey. The product showcase section of the site doesn’t merely describe the gadgets, instead it illustrates how the devices can be of real use and benefit the customers.
