Part human. Part tech.
Swipe is a tech company that believes in bringing innovative technology (smartphones, tablets, wearables and apps) within the reach of the urban Indian consumer. Our research showed that Swipe’s philosophy and brand purpose wasn’t that of a usual gadget company. Unlike other players in its overcrowded category, Swipe has a significant social conscience that aims at democratising technology to empower the masses. It was this insight that helped us define the brand’s core as being ‘human-tech’ and led to a strategic direction of social branding for Swipe.