AN EMOTIONAL CONNECT
We wanted to create a new communication language for the brand, one that would gradually give it a distinct identification.
We were sure we wanted to create more occasions to engage with our customers and reach out to a newer audience.
The company believed in having a strong relationship with its customers. Generations shop from them and they took their role of being a family jeweller very seriously. We thus ensured 'emotions' always remained an essential aspect of the communication.
We continuously experimented with execution styles bringing in new interpretations wherever possible.
From emphasising on image work to illustrations to demonstrating our love for calligraphy, we always look at bringing in newness to our expressions.
Product is the hero and should always get prominence, yet there's a new story being told with every campaign.
Simplicity, vibrance and effectiveness drives the new communication language of the brand.
There is India and then there is 'Bharat' they say, but when it comes to making an impact, we are ready for both.