A brighter future awaits.
In the early nineties, Agni Solar was of the first Indian companies to bring solar systems to urban and rural masses. Starting with solar water heaters, their product portfolio grew as the years passed. With the recent change in solar energy policies, Agni now aims at strongly promoting rooftop solar (solar electricity) to urban dwellers. Turning a new page in India’s solar journey prompted Agni to refresh itself and prepare for the future.
REBRAND
Agni Solar's original logo was designed in 1993. Not only was it time for an upgrade but also time to move away from industry stereotypes. In a category filled with literal interpretations of the sun and solar products, we spotted the opportunity to create a distinction for Agni – to create a brand that’s vibrant and welcoming.
The new identity draws inspiration from the sun’s rays, warmth and dynamism. An abstract form signifying the sun with a subtle ‘A’ for Agni, the newly rebranded Agni Solar is projected as a bold, bright and innovative energy corporate.
We also coined a new brand motto to highlight the brand’s vision to democratise solar and make it part of daily life. A positive, affirmative, universally relevant statement completes the rebrand - SUN FOR EVERYONE.
